RADIO JACKIE - THE SOUND OF SW LONDONLook Ma, what we can do. An Impromptu lesson in Marketing. I was musing over this the other day- it struck me that if you didn't work in media, or at least work in a business that has dealings with it, you would not know much about it. And why should you? Put this way, we've all heard of The Sun newspaper, but most of us don't know the ins and outs of how the organisation works. And it's the same with most people and radio.
Now imagine if that was your product, service or event they were talking about. Our USP (sales term, it means Unique Selling Point) is that we're local. People would naturally be familiar with the places we are talking about, simply because... they live there! Our patch- SW London has just about every culture, product or service you can think of. There are 101 creative ways we could help promote you. Big corporation? No problem, we're part of a global city. One man band, no problem we're local as well. We are curious and chameleon like in that we can be different things to different people- at the same time!!! There's advertising campaigns, appearances, even attention grabbing promotional stunts. How about having the local radio station at your event... Kudos! Our part is that we have the mountain top. What we shout from it is up to you. But if we shout about it, they'll talk about it. because of the relateability factor, they'll be saying "I know this" And this time they'll be talking about you. Kerching! So can we do some shouting for you? There's a principle in advertising called AIDA, it stands for
So have we grabbed your attention? Are you interested? Is there desire? Now take action A well written article or scripted commercial can compel people to listen or read to the end, and hang on to every word. Just like you just have. Here's something we recently did in Hounslow in Asda.
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